Andeavor

New name and graphic system development for San Antonio-based oil refinery company.

When Tesoro Corporation acquired Western Refining Inc. in 2016, the company moved swiftly to rebrand. Landor was contracted to develop the identity for the newly-named Andeavor and Andeavor Logistics companies. I was brought on to develop the look and feel for the brand including the identity standards and corporate collateral and brand launch materials.

In 2018, Andeavor was acquired by Marathon Petroleum.

Agency: Landor Associates under Creative Director Chris Lehmann.