Lazy Bear Fund
Brand update and design consulting for nonprofit fundraising foundation.
Rebranding Lazy Bear:
From Weekend to Movement
For two decades, Lazy Bear Weekend was symbolized by a sleeping bear—fitting for “lazy,” but not much else. The event had grown, the mission had evolved, and it was time for the brand to do the same. My rebrand transformed it from a single-event identity into a powerful emblem representing both Lazy Bear Week—a now-expanded celebration—and the Lazy Bear Fund, the nonprofit foundation driving its purpose.
At the heart of the rebrand is a bold, iconic bear head, no longer just a mascot for a party, but a symbol of community, generosity, and impact. This versatile mark doesn’t just sit on a poster—it rallies a movement, representing the fun of the event, the power of giving back, and the unstoppable energy of a community coming together for a cause. Since its launch, the Lazy Bear Fund has sharpened its focus on philanthropy, ensuring that every dollar raised at Lazy Bear Week makes a difference. The brand is no longer just about a party—it’s about partying with purpose.
Agency: John Ledwith Creative
While the Bear Head brand stays constant, each year, the Lazy Bear Week event gets a special graphic treatment to distinguish itself from other years.