State Street Global Advisors
Comprehensive rebrand of the world’s fifth-largest asset manager.
Developed identity and comprehensive visual graphic system focusing on the interpersonal connections that clients and institutions claimed were the most appealing attribute of the company. The identity is built around a single line emanating from the final T in STREET that connect to conceptual illustrations.
The program included logo creation, identity guidelines, five-tiered literature system, illustration curation and brand training development and delivery.