EJ
Brand refresh for growing international infrastructure company.
EJ (formerly known as East Jordan Iron Works or EJIW) is a company based in East Jordan, Michigan. The company manufactures and distributes iron infrastructure access products worldwide. In 2009, they had acquired several foundries in Europe, Canada and Australia. The rebrand served to unify the company and support its vision to be the global leader in infrastructure access solutions.
The identity draws a reference to the iron elements of the earth’s inner and outer core and is strong, reliable, versatile and enduring.