Quicken

Accounting software creative system update, look and feel development and packaging design.

I had an exciting opportunity to be involved in creating a design system for a flagging consumer software brand, Quicken. Our team was not allowed to change the logo or the color. The visual language that I developed was based on the curvature of the tail of the Q in the wordmark. We hired an illustrator to create a library graphic, engaging and modern illustrations and extended the look to numerous touchpoints including environments, online and packaging.

After handing off the guidelines, some, not all, aspects of the brand refresh were implemented.

Agency: Siegel+Gale under Design Director Dominic Ricci.