Sustainable Earth
Brand refresh for environmentally friendly industrial cleaning products.
Sustainable Earth was acquired by Corporate Express in the mid-2000s and asked Landor to refresh the brand for a larger consumer base. The system I developed for the product packaging utilizes a clear hierarchy of information via typography, imagery of natural textures and color. OSHA requirements mandate English, French and Spanish languages on the label and the banded color fields allow high legibility. In addition to the label system, I developed templates and guidelines for various packaging sizes.
Corporate Express was acquired by Staples in 2008 and the Sustainable Earth brand is now sold at their stores with a slightly modified design.