Gay Bowl XXII · Honolulu 2022

Comprehensive sporting event branding.

In October 2022, Honolulu became the electrifying epicenter of LGBTQ+ flag football, as Gay Bowl XXII stormed into paradise with unstoppable energy, fierce competition, and an unforgettable celebration of community and sport. From October 6th to 9th, over 1,200 elite LGBTQ+ athletes from across the country clashed on the sun-drenched fields of Kapiolani Regional Park, battling for glory under the shadow of Diamond Head. With more than 50 teams representing 20 cities, the tournament wasn’t just about touchdowns—it was a powerful statement of unity, resilience, and the sheer joy of playing the game we love.

Agency: John Ledwith Creative LLC

The action wasn’t just on the field—Gay Bowl XXII’s branding was a game-changer. The tournament’s bold, dynamic identity turned every space into an experience. From hotel check-in graphics to field signage and merch that flew off the shelves, the brand was everywhere. Even post-game celebrations carried the energy, with bartenders in branded gear and bars decked out in custom visuals.

More than a logo, the Gay Bowl XXII brand defined the tournament. It captured the competitiveness, camaraderie, and joy that make the NGFFL special. John Ledwith Creative set a new gold standard, proving that when done right, event branding isn’t just seen—it’s felt.