Northern California Allied Trades (NCAT)

Assignment: Refresh identity and create business collateral design system.

Northern California Allied Trades (NCAT) brings labor and management together under one roof—quite literally, as it oversees both the Northern California Glass Management Association (NCGMA) and the Northern California Painting and Finishing Contractors (NCPFC). Rather than treat these as separate entities, I saw an opportunity to unify them through design.

I refined the simple graphic elements to unify the logo system then deconstructed each logo to built a bold, dynamic supergraphic system—turning familiar elements into a versatile, modern visual language. The result? A branding system that’s not just cohesive and recognizable but as structured and strong as the trades it represents.

Agency: Global Brand Works, John Ledwith Creative